Lecturer in Business Strategy and Marketing

A musician from North Cork, Ciara has been working in the arts industry for over fifteen years. Having worked in a variety of roles within the sector she has a rich understanding of working both on and off the stage.

Her experience includes music education, arts marketing, artist management, programming, production, festival management, and strategy planning for long and short term projects. Passionate about music-making in all its forms and championing the arts in the community, she added digital marketing to her tool belt when she trained with Fuller Marketing, an agency based in Cork, Ireland. Here she excelled in the areas of social media marketing, search engine marketing, web management, video editing, content creation and business development.

Further experience includes Music Generation, Cork Opera House, and Ciara currently lectures in MTU Cork School of Music teaching business strategy and marketing to music and drama & theatre students and concertina to traditional Irish music in the BMus.